Could it be the Winnipeg Whiteout?

could be trademark for playoff home games

what would a home jersey for a nickname like whiteout

maybe so the whiteout doesnt get confused with phoenix

Anything other than the Jets is wrong, but at this point, I'm just glad we have a team back and that I have 2 season's tickets.

"seems strange they’d take care of playoff marketing before team name marketing" Eh. I see how it could make sense. Whiteout is a Winnipeg NHL tradition that they'd be smart to preserve regardless of the team name. And considering how tightly wrapped they've kept the team name, I'd be surprised if they let it leak out through a trademark website.

Theyre trademarking the Whiteout home playoff games. Companies trademark random things all the time, like the sound of a Harley Davidson motorcycle is trademarked/copyright.

I think Winnipeg Whiteout is a GREAT name. They can design the jerseys all white with a Cool Gray 2 or 3 (PMS colors) "W" stretched across the jersey. Or, it could have an upside down "W" and a right side-up "W" with a hockey puck in the middle or even with hockey sticks representing the "W" "Jets" would be nice; however, like the article said, people already have the merchandise. Plus, it was be liking living in the past for that this will be a new, reborn hockey team. And please, do NOT name it after an animal. It's very lame and "minor league." Say hello to your WINNIPEG WHITEOUT or "WHITEOAT" in Canadian.

does that mean that their team colors and jerseys are white and white? haha, jk I'm not canadian, I'm not also familiar to the whiteout thing as much as canadians, I really wonder what the logo could be for them, maybe it'd be like OKC Thunder's

Your merchandise argument is flawed. Just look at teams like the Cowboys and Yankees, they have no trouble selling merch. Just come out with a new logo ala Canucks and problem solved.

It could also mean they plan on using a name that is already trademarked (Moose, Jets), and therefore don't have to re-file. Just a guess. I know nothing about this sort of thing.

@ Chris Creamer Aren't the Canucks? The Bombers have been the Bombers for years and they don't have trouble selling merch either.

I was just saying, the argument that we shouldn't call them The Jets based on merchandise is terrible.

Would both of the Winnipeg Whiteout's jerseys be white or would one be off-white? Or maybe cream?

It could be the playoffs thing, it could be media teasing like they did during free agency in the NBA last season.

Chris, Any owner could rebrand their team at any time, they don't b/c it's not worth it. The Jets brand is already very strong. Which is why you saw hundreds of people wearing Jets gear shouting "GoJetsGo" at Portage and Main. People in this city didn't just want the NHL back, they wanted their Jets back. Also, the Jets branding would already hold clout in other markets, such as the South-East division we will be playing in next year.

Whiteout? Isn't that the stuff you use on paper when you make an error?

Is the name registered with the US trademark office also?

While it is interesting that this is the only thing they've registered so far, it should also be remembered that the Jets name is owned by the NHL, eliminating the need for True North to register the name. The NHL would simply have to transfer the rights to True North, which could be done after any announcement so nobody figures it out ahead of time.

With the NHL having Away teams wear white now the White Out tradition doesn't make any sense anymore. Besides what kind of a symbol can you come up with for white out other than a W?

I don't think True North is worried about the Southeast Division crowds and markets when the Jets are in town. They oughta be looking at how well West teams will receive them. They'll be in the West a lot longer than the Southeast in years to come. Branding of the team shouldnt be concerned with the short term

The name "Whiteout" is minor league... Canadiens, Leafs, Senators, Oilers, Flames, Whiteout(???) Lame...

Ian makes a great point. Even a new Jets logo could be registered after announcement of Jets name, in theory.

Are they gonna b**** about Penn State whiteouts too? Hope not, because a Penn State whiteout would look a heck of a lot better than anything they could do.

It's amazing how quickly people are jumping the gun even considering for a second that the new NHL team in Winnipeg will be called Whiteout based on the filing of a copyright. I'd bet the family farm on it not being called Whiteout.

Whiteout is a term for a blizzard.

It's the only one that True North has trademarked because the 'Jets' name is already trademarked by the NHL. The NHL owns the team. Gary Bettman has made it abundantly clear that True North is welcome to transfer that ownership over for them to use and name our beloved team the 'Jets.' To sum this up, all of your rampant speculation is *AT BEST* reckless conjecture and a 'gut feeling hunch.' True North obviously are considering other names, and this one ranks amongst the more liked of the options. I'm okay with that, but there's been resounding opposition to a non-Jets named team. There will be backlash if it's not Jets. It's like teasing a caged animal with a piece of steak. As silly as it sounds, the whole success of this team after 3-5 years may - in fact - ride on whether or not they do the right thing. ...And that is, to name the team OUR Winnipeg Jets. Thank you.

Does anyone really remember 1997? Once we heard the Jets were going to Pheonix, people were worried that they would take the name with them. But some started saying that's not possible, Winnipeg owns the rights to the name. But that's not true either and the NHL said as much then as they said just recently. The name Winnipeg Jets is trade marked by the NHL just like all the other teams. Registering as a business in any province as a number has nothing to do with what you call your business. Only on official documents is that needed, such as contracts and tax forms. Bottom line is the name Jets is still possible and TNSE has even stated such to the press. They haven't ruled it out

It is possible that they want to create a logo for the winnipeg white-out

WHITEPOWER! Don't think this one will fly.

If the team really is named the Whitout that'd be pretty funny, considering the former Thrashers have by far the largest number of black players in the league.

This whole article is just stupid. It made angry just reading it. Of Course, it will be the jets. But still Ridiculous

no, they are just registering if for t-shirts for the playoffs.

If it is the Winnipeg Whiteout I picked a damn good domain name to buy ;)

That would be a brutal name. I could see it being a WHL or AHL team name with some way too cartoony logo. But that would not be a good decision for a NHL franchise. It's as bad as when the Ducks were called the Mighty Ducks. I'd be surprised if they actually went with that for the team name instead of just for some marketing purposes.

Well if this was to come to fruition I guess we might be the first to hear about it... Guess I bought a great domain name if this is true ;)

http://www.puckdrawn.com/puckdrawn/2011/06/winnipeg-concepts.html Interesting... ;)

That's the name I suggested to Bob Irving on April 15, 2011. I jokingly suggested 'Snow Dogs', a play on 'Desert dogs' because at the time we were pining for the 'Yotes'. But I did suggest Winnipeg Whiteout.

That is the weakest name floated to date. In my opinion it has to be the Jets or nothing. I won't buy anything with the name whiteout or moose on it. I hope they don't throw away the Jets history, nostalgia and character. Jets Jets Jets.

i dont believe that "whiteout" is the name of the team, because it would mean that they're not going to be having "whiteouts" in the playoffs. the whiteouts' whiteout? whiteout for the whiteout? kind of stupid.

Something everyone here (at least from what I saw) is missing is that the NHL owns the rights to the name "Jets", and the ownership group would have to purchase that as well from the league. Just another money grab by the NHL.

@noaht nailed it. The name won't be Whiteout haha. To reiterate his post, imagine play-by-play describing a Winnipeg Whiteout whiteout?

@Jetsfan204 - "The name Winnipeg Jets is trade marked by the NHL just like all the other teams." Not true. The NHL currently owns the Winnipeg Jets trademark, but they don't currently have the trademark to any of the current NHL teams. The only team trademarks they have are former teams like the North Stars, Nordiques and Jets. The closest trademark they have to a current NHL team is "Stars", but it seems unrelated to the Dallas Stars.

The NHL has allready said they would be happy to give the name for free! No money grab here Mike

Winnipeg Encore (back again) (French spelling). The logo being the outline of the province of Manitoba with a capital “W” and a lower case “e” – with an echo shadow — spelling out “We” as in all Manitobans

Whiteout ?? isn\t that kind of like Liquid Paper ??

Are people from Winnipeg seriously complaining about a name?! You've lost a team and now you're getting one back! Look, I have the chance of losing the Islanders here in NY and if that would ever happen I'd be devistated but if the NHL decided that they'd replace the franchise I'd be super happy and appreciative. How is that not going on here?!

I love how people are saying Whiteout is a "minor league" name! And the comparison to the Maple Leafs, Canadiens, etc. A Maple Leaf is a leaf from a tree! Think about it. Are we really being this petty???

Since the NHL switched to the home teams wearing their dark uniforms, the whole whiteout concept seems a little bit strange. The fans come to the arena dressed like the visiting team. As great a visual as it provides, it seems more like something you should do when your team is wearing white, not the other team.

What about the Winnipeg Airplanes? Ha ha, just kidding. I wonder if the arenas will blast West Side Story songs every time the Sharks play the Jets.

The name will not be Whiteout. It was clarified in this article. http://www.winnipegfreepress.com/sports/hockey/mistake-caused-by-whiteout-123212243.html

I am not from Winnipeg or Canadian, I am fom Boston (Go Bruins!) but I think the possible colors for a team named "Whiteout" would or could be white obviously, silver, light/cool blue and/or navy blue with a possible mascot being the Abominable Snowman or Yeti (since the Avalanche retired their Yeti mascot). The Whiteout's home sweater could be light/cool blue or navy blue (personally I would prefer navy/dark blue) As for the logo, I imagine Whiteout written in 3D in white with streaks of cool blue going across with the shadowing in silver to appear like ice. Underneath the writing would be two hockey sticks configured in to a W like someone said before and above the writing could be a white abominable snowman/yeti

One problem: What would you call a single member of the team? It's the same problem Minnesota has with the Wild.

A Polar Bear is White.

Gary Bettman gave true north permission to use "JETS" if they would want to.

The Whiteout trademark was confirmed by True North as something to be used in the playoffs...it's not the name. The longer this drags out, the more I suspect that the name will either be The Jets or The Moose...I say that because if it was going to be something new, you would have probably already seen some sort of trademark application filed, however Jets is a registered trademark of the NHL and the Moose, to True North. I could be wrong but I would think there would be a paper trail. I'd prefer either of those. The Jets is a natural choice but the Moose were a well-run franchise and had a really nice logo and uniform already.

All i gota say is this , if they name them this team people will want to get out of there contract fast , to me as a fan i look at this name The ( WHITE OUT ) stupid people will see that to , i think it will fail , if this is the real name it will fail :(

Are you people retarded? you finally get your team back and all you are doing is complaining and saying you wont support your team if they dont pick the name YOU want? it's "fans" like you that were the reason the NHL left Winnipeg all those years ago. you really arent hockey fans are ya?

The whiteout? they'd skate around in plain white T's. What would the home jerseys be, can't be white lol I think it should be the RoughRiders, kidding of couse Bring back the Jets!!!