Utah State Aggies Logo

Secondary Logo (2012-2014)

What is this Utah State Aggies Logo?

Bull logo in Aggie Blue & Pewter. The bull first appeared on a Utah State football game program in 1975 and was adopted as the Utah State University mascot the following year. The new bull mark references the rich agricultural heritage of the school, while bringing the characteristics of physical strength, fortitude and energy to life visually. The University worked with Nike in collaboration on a 15- month re-branding campaign that launched prior to the annual Blue-White Spring Football Game on April 28, 2012. Over the course of the identity development process, a strong focus was placed on respecting the historic traditions of Utah State, while representing the future direction of the university. The new athletics brand features a refined primary mark for consistent usage across all athletic programs, custom font, numerals, & wordmarks, new bull mark, and new color palette consisting of Aggie Blue (navy), white, and Pewter Grey.



Unveiled on Saturday, April 28, 2012
Image last updated on Friday, September 24, 2021

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