What is this Southland Conference Logo?
A four-pointed compass secondary logo in gold with a black needle pointing in a southerly direction representing the conference name. On a dark background, the black needle changes to white. The Southland Conference unveiled its new brand identity at the beginning of March 2023, its 60th season of athletic competition and its first new logo in a decade.
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Each of the four compass points resonates with a key value of the Southland. The southward point indicates pride in the region in which the conference competes, in a talent- and tradition-rich footprint that`s conducive to fan and team travel. The northward point reflects the conference schools` aspirations to the highest standards of personal achievement in athletics, academics, and personal growth. The westerly point looks back at the rich history of this storied conference, acknowledging and honoring those athletes, coaches, and educators who have gone before, building an unshakeable foundation for their endeavors. Finally, the point inclined to the east indicates the conference`s constant, relentless movement into the future, setting the standard for competition, ambition, and equity in collegiate athletics.
