Arizona State Sun Devils Logo

Primary Dark Logo (2011-Pres)

What is this Arizona State Sun Devils Logo?

A three-pronged vertical trident/pitchfork in maroon & gold on gold background. Arizona State University teamed with Nike in a major rebranding campaign that was launched in April 2011. The rebranding added two colors to the athletics color palette of maroon and gold: copper, for its prominence in Arizona history, and black, a long-anticipated return to the Sun Devil attitude. Nike developed a custom athletic font called Sun Devil Bold. This font incorporates unique characteristics intended to represent the horns of its mascot Sparky or the tines of the pitchfork he carries.



Unveiled on Tuesday, April 12, 2011
Image last updated on Tuesday, March 14, 2023

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Other Arizona State Sun Devils Logos and Uniforms from this era


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