Arizona State Sun Devils Logo

Wordmark Logo (2011-Pres)

What is this Arizona State Sun Devils Logo?

Sun Devils custom wordmark in maroon. Arizona State University teamed with Nike in a major rebranding campaign that was launched in April 2011. The rebranding added two colors to the athletics color palette of maroon and gold: copper, for its prominence in Arizona history, and black, a long-anticipated return to the Sun Devil attitude. Nike developed a custom athletic font called Sun Devil Bold. This font incorporates unique characteristics intended to represent the horns of its mascot Sparky or the tines of the pitchfork he carries.

Designer

Nike

Unveiled on Tuesday, April 12, 2011
Image last updated on Tuesday, March 14, 2023

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