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Sun Devils custom wordmark in maroon. Arizona State University teamed with Nike in a major rebranding campaign that was launched in April 2011. The rebranding added two colors to the athletics color palette of maroon and gold: copper, for its prominence in Arizona history, and black, a long-anticipated return to the Sun Devil attitude. Nike developed a custom athletic font called Sun Devil Bold. This font incorporates unique characteristics intended to represent the horns of its mascot Sparky or the tines of the pitchfork he carries.
Nike
Unveiled on Tuesday, April 12, 2011
Image last updated on Tuesday, March 14, 2023
Primary Logo (1967-2011)
Primary Logo (2011-Pres)
Primary Dark Logo (1967-2011)
Primary Dark Logo (2011-Pres)
Primary Dark Logo (2011-Pres)
Primary Dark Logo (2011-Pres)
Primary Dark Logo (2011-Pres)
Secondary Logo (1996-2011)
Secondary Logo (2009-2011)
Secondary Logo (2009-2011)
Secondary Logo (2011-2014)
Secondary Logo (2011-Pres)
Secondary Logo (2011-Pres)
Secondary Logo (2011-Pres)
Secondary Logo (2011-Pres)
Secondary Logo (2011-Pres)
Alt on Dark Logo (2011-Pres)
Alt on Dark Logo (2011-Pres)
Alt on Dark Logo (2011-Pres)
Alt on Dark Logo (2011-Pres)
Cap Logo (1959-2011)
Cap Logo (2012-Pres)
Helmet (2011-2019)
Helmet (2011-2012)
Wordmark Logo (1996-2011)
Wordmark Logo (2011-Pres)
Wordmark Logo (2011-Pres)
Wordmark Logo (2011-Pres)
Wordmark Logo (2011-Pres)
Wordmark Logo (2011-Pres)
Wordmark Logo (2011-Pres)
Wordmark Logo (2011-Pres)
Wordmark Logo (2011-Pres)
Wordmark Logo (2011-Pres)
Wordmark Logo (2011-Pres)
Wordmark Logo (2011-Pres)
Wordmark Logo (2011-Pres)
Misc Logo (1996-2014)
Misc Logo (2014-Pres)