What is this Arizona State Sun Devils Logo?
Wordmark of a three-pronged vertical trident/pitchfork in maroon & gold beside custom ASU type in maroon. Arizona State University teamed with Nike in a major rebranding campaign that was launched in April 2011. The rebranding added two colors to the athletics color palette of maroon and gold: copper, for its prominence in Arizona history, and black, a long-anticipated return to the Sun Devil attitude. Nike developed a custom athletic font called Sun Devil Bold. This font incorporates unique characteristics intended to represent the horns of its mascot Sparky or the tines of the pitchfork he carries.
