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The centerpiece of Colgate`s new athletics branding for 2020 remained the C, inspired by the cover of the 1904 Salmagundi school yearbook. Track and field athletes brandished that C and Colgate had its first athletics logo more than 100 years prior to the release of the 2020 update. The Athletic C matches the Institutional C, adopted in 2018 and has no outlines. A maroon background, the color placement of the C is inverted.
Unveiled on Thursday, October 15, 2020
Who designed this Colgate Raiders Logo?
SME Creative Agency
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