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Alternate logo of the charging bison head logo in red, navy, and gray. Dixie State University announced in April 2016 that the institution is now home of the Trailblazers with Brooks the Bison ushering in the era of Dixie history as the new mascot. After being selected as a top identity by 5,000 participants in an online survey and emerging as a clear favorite in more than 50 focus groups, the Trailblazer identity was selected because it epitomizes the Dixie Spirit and embraces the regions history in addition to advancing the institutions academic mission. The strong, massive bison is an intimidating mascot, and because Dixie State is the only institution of higher education in the U.S. to pair the Trailblazer name with a bison, the new identity is unique. The new identity is paired with the bison mascot because the burly beasts were Americas original trailblazers. Trails created as bison stampeded across the country were adopted by Native Americans and pioneers as hunting and warrior paths and assisted with the migration out west. As for Brooks the Bison, he is named after Dixies original trailblazer, Samuel Brooks. The eager student spent the night on the steps in front of St. George Stake Academy on the eve of its opening in 1911 to be the first person to pay the institutions $10 tuition and secure student status. Dixie States new identity and mascot were selected during a rigorous 17-month process. The motivation to change the institutional nickname and athletic mascot from Red Storm and Big D the Bull, respectively, stemmed from the desire to establish a strong brand and identity for the university.
Unveiled on Monday, April 11, 2016
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