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The San Diego FC logo shows SAN DIEGO in white above a white line-filled circle and FC within it. This is all placed on a navy blue shield trimmed in a gradient that goes from orange at the top to red down the sides and blue at the bottom.
Unveiled on Friday, October 20, 2023
Image last updated on Tuesday, July 9, 2024
According to the explainers tweeted out by the club, the large arched “SAN DIEGO” text at the top of the shield represents how “we put our community first” and is “inspired by the shape of the famous arches and signs across San Diego.” The central circular part of the crest is dubbed “The Flow,” which “symbolizes how we perform at a peak level while embracing our unique rhythm of life.” The 18 lines represent the 18 communities of San Diego, “woven into one.”
The shield shape itself “represents the strength and unity of our people,” while the chrome effect is “a reflection that is always moving, evolving and innovating.” The dark azul background represents “the seamless union of water and sky. Both extreme, both strong.” The colors in the border of the shield are “a depiction of all cultures, languages, experiences and lifestyles found in San Diego.”