Primary logo of the Howard Bison wordmark above the bison head in Blue and Pewter Blue. On a blue background the wordmark is in all white and a white outline is added to the head. No Red is used. The Bison typeface features horns at both ends. Howard University unveiled its new athletics identity in mid-July 2015 replacing the logos identical to the NFL`s Buffalo Bills. The development of the new logo began in 2014 and includes a new charging bison logo and color palette.
Unveiled on Thursday, July 16, 2015
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