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James Madison Dukes Logo

Primary Logo (1973-1977)

What is the James Madison Dukes Logo?

Right-facing Duke Dog wearing a crown & cape in purple, gold, and gray. The block M on the cape represents Madison College, the school name during this period. Can be considered the first official bulldog logo for the Dukes. Dukes was made the official nickname in 1947 and was named after the University\'s president from 1919 to 1949, Samuel Page Duke. However, the bulldog was not chosen to represent the Dukes until the 1972-1973 school year. Madison College became James Madison University in 1977.

Image last updated on Tuesday, February 21, 2023

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