Billy the Bluejay logo sporting a sweater with Block C in blue and yellow. In 1941, Creighton alumnus Joseph P. Murphy, a 1931 graduate of the College of Business, Creighton journalism professor and head of its public relations department, designed a mascot with a more human stance and expression. Murphy`s design has remained largely intact for with only minor revisions. This particular design originated in or around 1972 and was unchanged into the 2010s. Other versions used different expressions or C`s.
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