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UMBC Retrievers Logo

Primary Logo (2010-Pres)

What is the UMBC Retrievers Logo?

The UMBC Department of Athletics unveiled a new athletic logo in May 2010, the fifth primary logo in its 40-plus years of intercollegiate competition. A family of logos was developed by alum Jim Lord, ’99, the design director in UMBC’s Office of Creative Services. Lord started to think about a new design as the athletic program began to receive a tremendous amount of exposure when the mens basketball team qualified for the NCAA Tournament in March 2008. With the approval of UMBC Director of Athletics Dr. Charles Brown, Lord began putting pen to paper in the spring of 2009. Focus groups of students, student-athletes, UMBCs coaches and athletic staff, and alumni became involved in the process before three finalists emerged in the fall. During Homecoming weekend in October, Lord and fellow staff manned a voting station, where alumni and students could choose their favorite. With more than 2,500 votes, UMBC had an overwhelming winner with over 60 percent of the vote – one described by several alumni as solemn, proud and strong. Lord described the full-color primary logo as stylized, straddling the line between a realistic Chesapeake Bay Retriever and a cartoon counterpart. The logo utilizes the brown tones of the Maryland state dog with a block-style UMBC neatly fitted atop. Due to the growing needs of a Division I athletic program and its logo applications, Lord developed three additional logos: a full-bodied dog and UMBC Retrievers & UMBC wordmarks.

Unveiled on Wednesday, May 12, 2010
Image last updated on Friday, September 17, 2021

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