-

UMKC Kangaroos Logo

Secondary Logo (2008-2016)

What is this UMKC Kangaroos Logo?

Secondary logo of a yellow kangaroo mid-stride without any identifying type. Colors used are yellow, light yellow (snout), and black (no blue). Bernstein-Rein, a locally based company in Kansas City, was challenged to develop an identity that encapsulated a strong competitive edge and a fierce attitude. The conceptual approach for the Roo icon and the typography was to establish a sense of motion and direction. The winning Roo icon utilized one of its most iconic poses - the side profile in mid stride. Its eyes are focused and drive with an added snarl to its attitude. The creative designer took inspiration from the classic blue school color and modified it slightly. They then created a darker more intense blue than that of the previous and black was also added as a secondary option to the color palette. The addition of black adds strength and creates a bolder presence.

Designer

Bernstein-Rein

Unveiled on Tuesday, May 6, 2008
Image last updated on Saturday, March 25, 2023

User Rating

User's Rating: 5.1/10 (57 votes cast)

Related Links


NCAA u-z Team Logos

UMKC Kangaroos

Kansas City Roos (NCAA i-m)


 

 

Other UMKC Kangaroos Logos and Uniforms from this era

Back to Top

 

UMKC Kangaroos Logo Timeline

Back to Top