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Phoenix design shown in black & white. In May of 1970, the Phoenix became the mascot and the official name of UW-Green Bay athletic teams. As UW-Green Bay prepared to graduate its first class of seniors and conclude its first year of intercollegiate competition, it was decided to cut the cord with the flagship parent campus in Madison and adopt our own emblem. UW-Green Bay decided to send the water-skiing version of Bucky Badger on a permanent vacation. The Fourth Estate printed a poll that gave the students the opportunity to vote for the new University mascot. The choices ranged from the UW-Green Bay Loggers, Eco-men, Beavers, Voyageurs, and even the Fighting Tomatoes. Other suggestions were related to environmental themes, due to their environmental reputation. Phoenix was ultimately chosen. According to legend, the Phoenix lives for a 500-1000 year cycle, and when death approaches, the bird builds a nest, the nest is ignited by the sun, and the flames engulf the bird. From the ashes, the Phoenix is reborn to live anew. Emerging from the ashes, the phoenix symbolizes rebirth or regeneration. The flame used in the design can be interpreted as the flame of knowledge and of regeneration.
Image last updated on Saturday, September 16, 2023
Primary Logo (1969-1970)
Secondary Logo (1970-1992)
1969 - 1970
1970 - 1981
1992 - 1997
1997 - 2007
2007 - 2018
2018 - 2022
2022 - Pres