Utah State Aggies Logo

Primary Dark Logo (2012-2014)

What is this Utah State Aggies Logo?

U-State logo in Aggie Blue on Pewter background. The new mark is an evolution of the previous U-State mark and supports the goal of respecting the past, while representing the future. The University worked with Nike in collaboration on a 15- month re-branding campaign that launched prior to the annual Blue-White Spring Football Game on April 28, 2012. Over the course of the identity development process, a strong focus was placed on respecting the historic traditions of Utah State, while representing the future direction of the university. The new athletics brand features a refined primary mark for consistent usage across all athletic programs, custom font, numerals, & wordmarks, new bull mark, and new color palette consisting of Aggie Blue (navy), white, and Pewter Grey.



Unveiled on Saturday, April 28, 2012
Image last updated on Friday, September 24, 2021

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