Utah State Aggies Logo

Wordmark Logo (2012-2014)

What is this Utah State Aggies Logo?

Aggies wordmark in Aggie Blue with Pewter outline. The University worked with Nike in collaboration on a 15- month re-branding campaign that launched prior to the annual Blue-White Spring Football Game on April 28, 2012. Over the course of the identity development process, a strong focus was placed on respecting the historic traditions of Utah State, while representing the future direction of the university. The new athletics brand features a refined primary mark for consistent usage across all athletic programs, custom font, numerals, & wordmarks, new bull mark, and new color palette consisting of Aggie Blue (navy), white, and Pewter Grey.

Designer

Nike

Unveiled on Saturday, April 28, 2012
Image last updated on Friday, September 24, 2021

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