Western Kentucky Hilltoppers Logo

Primary Logo (1971-2001)

What is the Western Kentucky Hilltoppers Logo?

Red Towel logo with block WKU in red, white, and black. The concept of WKUs Red Towel logo for the athletic department was developed by former Hilltopper student-athlete, legendary coach and athletic director John Oldham in 1971. Dr. Chuck Crume, a long-time faculty member in the Department of Physical Education and Recreation, and a well-known wildlife artist, rendered the original artwork for the logo. As athletic director, Oldham made a crude sketch of the logo in a memo to Crume, asking him for a drawing that looks like Coach (E.A.) Diddle waving a red towel. Crume wrote back with the formalized logo and a note that read, John, this is our idea of what a Hilltopper looks like. The sketch is dated May 10, 1971.

Unveiled on Sunday, May 10, 1970
Image last updated on Tuesday, December 28, 2021

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