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Red Towel logo with block WKU in red, white, and black. The concept of WKUs Red Towel logo for the athletic department was developed by former Hilltopper student-athlete, legendary coach and athletic director John Oldham in 1971. Dr. Chuck Crume, a long-time faculty member in the Department of Physical Education and Recreation, and a well-known wildlife artist, rendered the original artwork for the logo. As athletic director, Oldham made a crude sketch of the logo in a memo to Crume, asking him for a drawing that looks like Coach (E.A.) Diddle waving a red towel. Crume wrote back with the formalized logo and a note that read, John, this is our idea of what a Hilltopper looks like. The sketch is dated May 10, 1971.
Unveiled on Sunday, May 10, 1970
Image last updated on Tuesday, December 28, 2021
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