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In partnership with Under Armour, Wisconsin athletics refreshed their athletics identity in July 2017. Colors remained the same but a new typeface was adopted.
Image last updated on Saturday, June 26, 2021
Primary Logo (1991-2017)
Primary Logo (2017-Pres)
Primary Dark Logo (1991-2017)
Primary Dark Logo (1991-2017)
Primary Dark Logo (2017-Pres)
Primary Dark Logo (2017-Pres)
Secondary Logo (2003-2017)
Secondary Logo (2003-Pres)
Secondary Logo (2003-Pres)
Secondary Logo (2003-2017)
Secondary Logo (2003-2017)
Secondary Logo (2003-Pres)
Alternate Logo (1991-2017)
Alternate Logo (2003-2017)
Alternate Logo (2003-2017)
Alternate Logo (2003-2017)
Alternate Logo (2003-2017)
Alternate Logo (2017-Pres)
Alternate Logo (2017-Pres)
Alternate Logo (2017-Pres)
Helmet (1991-2017)
Helmet (2017-Pres)
Wordmark Logo (2003-2017)
Wordmark Logo (2003-2017)
Wordmark Logo (2003-2017)
Wordmark Logo (2003-2017)
Wordmark Logo (2003-2017)
Wordmark Logo (2003-2017)
Wordmark Logo (2003-2017)
Wordmark Logo (2003-2017)
Wordmark Logo (2017-Pres)
Wordmark Logo (2017-Pres)
Wordmark Logo (2017-Pres)
Wordmark Logo (2017-Pres)
Misc Logo (2017-Pres)
Misc Logo (2017-Pres)
Misc Logo (2017-Pres)
1913 - 1925
1930 - 1935
1936 - 1947
1948 - 1956
1957 - 1961
1962 - 1969
1970 - 1991
1991 - 2017
2017 - Pres