What is this Los Angeles Kings Logo?
The Los Angeles Kings purple, black and silver crown logo. A roller coaster history, starting out as a shoulder logo in 1998, it got added to the front of their third jersey in 1999 and became the primary logo in 2002. In 2011 it was pushed back down to a third jersey logo before it was completely replaced with a purple-free version after 2013. This logo lasted survived for another decade, recoloured, as a part of the Kings primary logo. When it was retired permanently in 2024, it was the last surviving element of the Kings 1998 rebrand.
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