What is this America East Conference Logo?
American East Primary logo with a shield & star in blue, red, and gray on blue background. The America East Conference unveiled a new brand identity in February 2024. The new primary mark includes a bold font that clearly and proudly declares the conference name, America East. The shield design indicates strength and emphasizes the conference’s tight-knit geography along the I-95 corridor. The star & Americana color scheme are an ode to the conference`s roots as well as its expansive and successful 45-year history. The new brand positioning and visual identity was developed in partnership with Legend Labs, a leading brand and communications consulting firm. The collaborative process began in 2022.
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