What is this America East Conference Logo?
Slanted A with 3 horizontal bars in dark blue & light blue. The America East Conference launched its new logo, look and brand identity in August 2013. The new brand is built upon the three pillars of the complete student-athlete: academic achievement, athletic excellence, and leadership on and off the field. The block A surrounds three white stripes that represent the pillars. The logo also has a forward-leaning trajectory representing the progressive and forward-thinking approach of the conference. This new direction is also represented in the color scheme of dark blue, light blue and white, wavering from the traditional red, white and blue.
