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America East Conference Logo

Primary Dark Logo (2024-Pres)

What is this America East Conference Logo?

American East Primary logo with a shield & star in blue, red, and gray on blue background. The America East Conference unveiled a new brand identity in February 2024. The new primary mark includes a bold font that clearly and proudly declares the conference name, America East. The shield design indicates strength and emphasizes the conference’s tight-knit geography along the I-95 corridor. The star & Americana color scheme are an ode to the conference`s roots as well as its expansive and successful 45-year history. The new brand positioning and visual identity was developed in partnership with Legend Labs, a leading brand and communications consulting firm. The collaborative process began in 2022.

Designer

Legend Labs

Unveiled on Wednesday, February 21, 2024
Image last updated on Wednesday, April 3, 2024

User Rating

User's Rating: 5.7/10 (30 votes cast)

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