What is the Big South Conference Logo?
SME`s creative team developed the new primary and secondary logos, spearheading the complete overhaul and most comprehensive rebrand in the 33-year history of the Big South Conference. The new brand identity system places the Conference at the center of the South. It evokes the boldness, resolve and determination of the Conference`s student-athletes. The design, while flexible to accommodate school-specific applications, features a vibrant color palette to symbolize the Big South’s assertiveness and strength.
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