What is this USC Upstate Spartans Logo?
Spirit spartan helmet logo facing to the right in green, black, and white. The spartan is positioned to mirror the state outline of South Carolina, creating distinction in the landscape of college athletics. Within the Spartan's helmet, the white faceguard fastener doubles as the crescent moon from the state flag - a widely recognized symbol of South Carolina. It is also similar placed in the upper-left quadrant of the composition. USC Upstate Athletics unveiled a brand refresh in May 2025 and a new Spartan helmet spirit mark following a nearly yearlong research and development process. The brand refresh includes a new and distinctive Spartan helmet spirit mark, new typography, and a set of tertiary marks for all USC Upstate athletic programs -while preserving the tradition and equity built into the U-Upstate primary logo and the Upstate and Spartans wordmarks that have been in use since USC Spartanburg rebranded as USC Upstate in 2004. The U-Upstate mark remains the department`s primary mark, with the new spirit mark serving as the secondary identity.
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