What is this USC Upstate Spartans Logo?
Upstate Wordmark featuring sheared USC letters in green above a larger Upstate wordmark in black/white. USC Upstate Athletics unveiled a brand refresh in May 2025 and a new Spartan helmet spirit mark following a nearly yearlong research and development process. The brand refresh includes a new and distinctive Spartan helmet spirit mark, new typography, and a set of tertiary marks for all USC Upstate athletic programs -while preserving the tradition and equity built into the U-Upstate primary logo and the Upstate and Spartans wordmarks that have been in use since USC Spartanburg rebranded as USC Upstate in 2004.
Related Links
