What is this Atlanta Braves Logo?
Jim Beauchamp Memorial Patch. BEACH in navy blue on a white arch outlined in blue. Worn on the sleeve of all Atlanta Braves uniforms throughout the entire 2008 season in memory of former Braves player and longtime bench coach Jim Beauchamp
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Jim "Beach" Beauchamp (1939-2007) was a former outfielder for both the Milwaukee and Atlanta Braves from 1965-1967, later he was the longtime bench coach to Braves skipper Bobby Cox, helping lead the team to a World title and five National League pennants from 1991 through 2001.
