What is this Kansas City Roos Logo?
Primary mark of a blue & yellow font-facing kangaroo with fists raised and wearing a sweater with the interlocking KC above custom typeface of University of Missouri above larger stacked Kansas City. On a blue background, the typeface changes to white & yellow and a yellow outlined is added to the mascot. In June 2019, UMKC rebranded its athletics program as Kansas City Roos to appeal its hometown city. Old Hat Creative designed the new identity, creating a mascot mark that honored the program`s history. Light blue is also used but only in the mascot design. An easter egg honoring the previous UMKC moniker can be found in the mascot with a U in the Roo`s snout, an M in the Roo`s neck and the KC on his sweater. The name of the mascot is Casey, a play on KC for Kansas City.
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