What is this Kansas City Roos Logo?
Tertiary mark of a blue & yellow font-facing kangaroo with fists raised and wearing a sweater with the interlocking KC above stacked Kansas City text in a custom typeface. In June 2019, UMKC rebranded its athletics program as Kansas City Roos to appeal its hometown city. Old Hat Creative designed the new identity, creating a mascot mark that honored the program`s history. Light blue is also used but only in the mascot design. A yellow outline is added for blue backgrounds. An easter egg honoring the previous UMKC moniker can be found in the mascot with a U in the Roo`s snout, an M in the Roo`s neck and the KC on his sweater. The name of the mascot is Casey, a play on KC for Kansas City.
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