What is this Samford Bulldogs Logo?
Secondary S logo in solid blue with a blue period. Used for baseball & softball. The period places emphasis that the school is SAMford, not STANford. The typography is the same used since 2000. New spirit marks emerged from a nearly yearlong study on branding that the university conducted with the help of Seattle, Washington-based Dartlet Inc. The new spirit marks coincided with the 100th anniversary of the bulldog as the university`s official mascot.
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