Washington Huskies Logo

Primary Dark Logo (2001-2016)

What is this Washington Huskies Logo?

following 15 months of work involving an internal committee and local and national branding experts, Washington announced a new, consolidated identity program in April 2001. Washington selected Nike Team Sports, a division of Nike, to oversee the identity project. The identity launch included an enhanced block W logo, a new secondary animated Husky logo, new word marks and new color schemes. The cornerstone of Washington\'s new identity program is the most established logo from its past, the traditional block W. While the mark was slightly altered to scale back its horizontal proportions, the changes are virtually undetectable. The block W was also used to develop a new display typeface, Husky Bold, unique to Washington athletics. Since 1892 Washington\'s primary school colors have been purple and gold. The new identity launch has enhanced these colors and added a new accent color. The new gold has less orange tint while the purple is a darker shade that was more traditional for Washington\'s teams until the past two decades. A cool gray was been added as a possible highlight color for uniforms.

Unveiled on Wednesday, April 18, 2001
Image last updated on Tuesday, September 21, 2021

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