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The University of South Florida unveiled new athletics logos that will serve as the centerpiece for an aggressive, fresh identity program and is the culmination of an 18-month process. The chosen logos and word marks were designed by the Silverman Group, a full-service strategic brand development agency in New Haven, Conn. USF\'s primary logo is what the university terms as the Iconic Bull.
Unveiled on Tuesday, July 15, 2003
First worn Wednesday, August 6, 2003
Primary Logo (1996-2003)
Primary Logo (2011-Pres)
Primary Dark Logo (1996-2003)
Primary Dark Logo (2003-2011)
Primary Dark Logo (2003-2011)
Primary Dark Logo (2011-Pres)
Primary Dark Logo (2011-Pres)
Secondary Logo (1996-2003)
Secondary Logo (2003-2011)
Secondary Logo (2011-Pres)
Secondary Logo (2011-Pres)
Secondary Logo (2011-Pres)
Secondary Logo (2011-Pres)
Secondary Logo (2011-Pres)
Alternate Logo (2003-2011)
Alternate Logo (2011-Pres)
Alt on Dark Logo (2003-2011)
Alt on Dark Logo (2003-2011)
Alt on Dark Logo (2011-Pres)
Alt on Dark Logo (2011-Pres)
Helmet (2003-Pres)
Helmet (2003-Pres)
Wordmark Logo (1996-2003)
Wordmark Logo (2003-2011)
Wordmark Logo (2003-2009)
Wordmark Logo (2003-2009)
Wordmark Logo (2003-2011)
Wordmark Logo (2003-2011)
Wordmark Logo (2003-2011)
Wordmark Logo (2003-2009)
1962 - 1987
1996 - 2003
2003 - 2011
2011 - Pres