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Secondary AE logo in blue and red. The America East Conference unveiled a new brand identity in February 2024. The new primary mark includes a bold font that clearly and proudly declares the conference name, America East, where the AE secondary logo derives from. The Americana color scheme is an ode to the conference`s roots as well as its expansive and successful 45-year history. The new brand positioning and visual identity was developed in partnership with Legend Labs, a leading brand and communications consulting firm. The collaborative process began in 2022.
Unveiled on Wednesday, February 21, 2024
Image last updated on Wednesday, April 3, 2024
Primary Logo (2013-2024)
Primary Logo (2024-Pres)
Primary Dark Logo (2013-2024)
Primary Dark Logo (2013-2024)
Primary Dark Logo (2013-2024)
Primary Dark Logo (2024-Pres)
Secondary Logo (2013-2024)
Wordmark Logo (2024-Pres)
Wordmark Logo (2024-Pres)