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America East Conference Logo

Secondary Logo (2024-Pres)

What is this America East Conference Logo?

Secondary AE logo in blue and red. The America East Conference unveiled a new brand identity in February 2024. The new primary mark includes a bold font that clearly and proudly declares the conference name, America East, where the AE secondary logo derives from. The Americana color scheme is an ode to the conference`s roots as well as its expansive and successful 45-year history. The new brand positioning and visual identity was developed in partnership with Legend Labs, a leading brand and communications consulting firm. The collaborative process began in 2022.

Designer

Legend Labs

Unveiled on Wednesday, February 21, 2024
Image last updated on Wednesday, April 3, 2024

User Rating

User's Rating: 5.4/10 (23 votes cast)

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