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American East Primary logo with a shield & star in blue, red, and gray. The America East Conference unveiled a new brand identity in February 2024. The new primary mark includes a bold font that clearly and proudly declares the conference name, America East. The shield design indicates strength and emphasizes the conference’s tight-knit geography along the I-95 corridor. The star & Americana color scheme are an ode to the conference`s roots as well as its expansive and successful 45-year history. The new brand positioning and visual identity was developed in partnership with Legend Labs, a leading brand and communications consulting firm. The collaborative process began in 2022.
Unveiled on Wednesday, February 21, 2024
Image last updated on Wednesday, April 3, 2024
Primary Logo (2013-2024)
Primary Dark Logo (2013-2024)
Primary Dark Logo (2013-2024)
Primary Dark Logo (2013-2024)
Primary Dark Logo (2024-Pres)
Secondary Logo (2013-2024)
Secondary Logo (2024-Pres)
Wordmark Logo (2024-Pres)
Wordmark Logo (2024-Pres)