What is the Pacific-12 Conference Logo?
Primary Shield logo. The shield shape conveys excellence in academics and athletics. The typography is handcrafted to reflect a modern edge, west coast feel and to ensure legibility from a distance. The wave evokes a sense of movement, while the mountain represents rising. Both elements conjure up an image of the west. The blue gradient in the mark is designed to suggest the deep underwater blues of the Pacific Ocean. This design originally debuted in 2010 for the Pac-10 but was updated for the name change in 2011. The font of the 12 was changed as well.
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