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Temple Owls Logo

Secondary Logo (2023-Pres)

What is this Temple Owls Logo?

Secondary white owl head within a cherry diamond above straight Temple Owls type in cherry. Temple formally introduced its new secondary logos on August 1, 2023. In these designs is the diamond shape, an important symbol to Temple -a nod to the famous speech by Temple`s founder Russell Conwell, surrounding the new owl head or body. Also featured is the Temple T with the full body owl. While the well-known Temple T remains the university`s primary mark, a secondary athletics mark, acknowledging the university`s mascot, athletic traditions and legacy was created. Just like Temple’s iconic T, which was created by graphic design students from Tyler School of Art and Architecture in the mid-1980s, these new marks are truly Temple Made. Leading sports branding strategist Joe Bosack, founder and creative director at Joe Bosack and Co., was tasked with refreshing his alma mater`s athletics logo. To develop the mark, he set out to recreate the genesis of the T by involving students. Throughout the 2021 fall semester of Associate Professor Bryan Satalino`s senior capstone course in graphic and interactive design, Bosack worked alongside students creating drawings, responding to feedback from focus groups of alumni and stakeholders and presenting final designs to university leadership. The previous owl logos was discontinued in 2020.

Designer

Joe Bosack & Co.

Unveiled on Tuesday, August 1, 2023
Image last updated on Wednesday, March 6, 2024

User Rating

User's Rating: 5.8/10 (16 votes cast)

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